![]() ![]() "Honda shares our goal to make each All-Star Weekend more entertaining than the last, and are amazing partners in the continued growth and success of the NHL." "The 2017 NHL All-Star Weekend marks Honda's third straight year as title sponsor and demonstrates their commitment to hockey fans – both in Southern California and across North America," said Brian Jennings, NHL Executive Vice President and Chief Branding Officer. NHL All-Stars will show off their best moves in the Honda NHL Breakaway Challenge™ with the winner determined by fan vote. ![]() 28, where the greatest players in the League will face off in a series of on-ice contests. ![]() Honda's presence during the 2017 NHL All-Star festivities in Los Angeles also will include serving as a sponsor of one of the skills in the 2017 NHL All-Star Skills Competition™ on Saturday, Jan. Attendees at the auto show will be able to take a photo with the "MVP Ridgeline" at the Honda booth. 18-27 at the Los Angeles Convention Center. To help celebrate the event, Honda will showcase a custom-wrapped 2017 Honda Ridgeline truck replete with the All-Star Game logo at the 2016 Los Angeles Auto Show, running Nov. Honda will award the MVP of the 2017 NHL All-Star Game with an all-new 2017 Honda Ridgeline pickup truck at the conclusion of the game. "We look forward to working with the NHL to create some fun for fans throughout the 2017 All-Star Weekend including the intersection of Hockey and Hollywood that will be arriving at LA Live the last weekend of January." "Honda shares a love for the game of hockey with millions of fans around the world, and we are pleased to support the effort to host this ultimate showcase of the NHL and its incredibly talented players in our backyard," said Jeff Conrad, Honda's Senior Vice President & General Manager. Honda will present a new 2017 Ridgeline truck to the most valuable player of the 2017 Honda NHL® All-Star Game on Sunday, Jan. The announcement was made today at the Los Angeles Auto Show with a special appearance by NHL icon Wayne Gretzky and the unveiling of a custom-wrapped 2017 Honda NHL® All-Star Ridgeline. Honda and the National Hockey League (NHL) announced today that the automaker will serve as the title sponsor of the 2017 NHL® All-Star Game in Los Angeles.
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